Real Estate Blog & Podcast

Hard vs. Private Money: Which Funds Your Real Estate?

Sep 10, 2025
Hard vs. Private Money: Which Funds Your Real Estate?

Written by David Dodge  

When diving into the world of real estate investing, one of the most critical aspects to understand is how to finance your projects. Two common financing options are hard money lending and private money lending. While both can help you fund your real estate deals, they differ significantly in terms of structure, terms, and relationships. In this blog, we’ll break down the differences between these two types of lending, explain them in simple terms, and help you decide which might be the best fit for your investment goals.

What is Hard Money Lending?

Hard money lending refers to loans provided by specialized institutions or companies designed specifically to lend to real estate investors, such as flippers, landlords, or property developers. These lenders are professional entities, often with established websites and marketing strategies, making them relatively easy to find through a quick online search.

Key Features of Hard Money Lending

  1. Institutional Nature: Hard money lenders are businesses set up to provide loans. They have standardized processes, including applications, credit checks, and property evaluations.
  2. Higher Interest Rates: The interest rates for hard money loans typically range between 12% and 16%, and sometimes higher. Additionally, borrowers may encounter points (fees charged as a percentage of the loan amount) on the front or back end of the loan.
  3. Asset-Based Lending: The term "hard money" comes from the fact that these loans are secured by a hard asset, usually the property itself. This reduces the lender’s risk, as the property serves as collateral.
  4. Limited Negotiation: Hard money lenders set the terms, leaving little room for negotiation. They often dictate the interest rate, loan duration (typically 6 months to a year), and other conditions.
  5. Thorough Vetting Process: Before approving a loan, hard money lenders will likely require an application, run a credit check, verify your financial resources (e.g., ensuring you have a minimum amount of capital), and inspect the property to ensure it’s a viable investment.
  6. Loan-to-Value (LTV) Ratios: Hard money lenders usually lend a percentage of the property’s purchase price and rehabilitation costs. For example, some may cover 70% of the purchase price and 100% of rehab costs, while others might lend 100% of the purchase price but only 50-70% of rehab costs. This varies by lender.

Why Choose Hard Money?

Hard money loans are ideal for investors who need quick access to capital and are willing to pay a premium for it. Despite the higher costs, the ability to secure funding can make or break a deal. For instance, if you’re eyeing a property that could yield a $20,000 to $50,000 profit, paying 14-16% interest or a few points is often worth it to close the deal.

What is Private Money Lending?

Private money lending, on the other hand, is a more personal and flexible form of financing. Instead of borrowing from a company, you’re typically borrowing from an individual—such as a friend, family member, acquaintance, or another investor in your network. These lenders are not in the business of lending; rather, they have personal capital they’re willing to invest in your real estate projects.

Key Features of Private Money Lending

  1. Personal Relationships: Private money lending is based on trust and personal connections. Your lender might be a relative, like your great aunt, or a local investor you’ve built a relationship with.
  2. Flexible Terms: Unlike hard money loans, private money loans allow for significant negotiation. You can propose the interest rate (e.g., 8-10%), loan duration (from 6 months to several years), and other terms. In many cases, private lenders may not charge points at all.
  3. Less Formal Process: Private money lenders typically don’t require formal applications, credit checks, or extensive paperwork. For example, your great aunt might not ask for a credit report or proof of capital, relying instead on your relationship and trust.
  4. Limited Resources: Private money lenders usually have less capital to lend compared to hard money institutions. They might have anywhere from $50,000 to $1 million available, whereas hard money lenders often have access to $10 million to hundreds of millions.
  5. Custom Agreements: While it’s recommended to formalize private money loans with promissory notes or deeds of trust, these are not always required. The terms are often based on mutual agreement rather than rigid institutional policies.

Why Choose Private Money?

Private money lending is ideal for smaller deals (e.g., under $150,000) where you can negotiate better terms, such as lower interest rates and no points. It’s also a great option if you have strong personal connections with individuals who trust you and are willing to invest in your projects.

Watch the Full Video for a Better Explanation

For a more detailed and visual explanation of hard money vs. private money lending, including real-world examples and tips, check out the full video here. It breaks down the concepts in an easy-to-follow format and provides additional insights for real estate investors.

 

When to Use Hard Money vs. Private Money

Choosing between hard money and private money depends on your project’s size, timeline, and your existing relationships. Here are some scenarios to consider:

  • Use Hard Money When:

    • You’re working on a larger deal, such as an apartment building or commercial property, that requires significant capital (e.g., $500,000 to $2 million).
    • You need quick funding and are willing to pay higher interest rates and points.
    • You don’t have personal connections with individuals who can lend money.
    • You’re comfortable with a formal process, including applications and property evaluations.
  • Use Private Money When:

    • You’re working on smaller deals (e.g., under $150,000) where you can negotiate favorable terms.
    • You have trusted relationships with individuals who have capital to lend.
    • You want flexibility in terms and a less formal borrowing process.
    • You’re looking to minimize costs, such as avoiding points or securing a lower interest rate.

Practical Example

Imagine you’re flipping a house that costs $100,000 to purchase, with $50,000 in rehab costs. A hard money lender might offer to cover 70% of the purchase price ($70,000) and 100% of the rehab costs ($50,000), but at a 14% interest rate with 2 points upfront. Your total borrowing cost would be higher, but you’d have access to the funds quickly.

Alternatively, if you approach a private money lender—say, a family friend—they might agree to lend you $120,000 at 8% interest with no points, based on your relationship and trust. This could save you thousands in interest and fees, but it depends on having that personal connection.

Conclusion: Making the Right Choice for Your Real Estate Journey

Both hard money and private money lending are powerful tools for real estate investors, each with its own strengths. Hard money offers quick, reliable funding through professional institutions, ideal for larger or time-sensitive deals, though it comes with higher costs and less flexibility. Private money, on the other hand, provides a more personal, negotiable, and cost-effective option for smaller projects, but it relies on building trusted relationships.

As you navigate your real estate investment journey, consider your project’s needs, your financial goals, and the relationships you can leverage. By understanding the differences between these two financing options, you can make informed decisions that maximize your profits and help you succeed in the competitive world of real estate. Whether you choose the structured path of hard money or the flexible route of private money, both can empower you to seize opportunities and grow your portfolio.

 

Take Your Real Estate Game to the Next Level

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Keep it simple, stick to the numbers, and start crafting perfect offers today. Happy investing!

 

Real Estate Skool

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